What I know about a buyer before they make an offer
There’s a concept from Harvard negotiation theory called BATNA — Best Alternative to a Negotiated Agreement. Essentially it asks: if this deal doesn’t happen, what does that person do next? Understanding someone’s alternative to buying your property tells you a great deal about how seriously they want it and how far they’re willing to go.
I want to be clear about how I use this, because it’s not about finding a buyer’s weak spot. It’s about understanding genuine commitment. A buyer who truly has no good alternative, who has been searching for eight months, who has lost two properties at auction already, whose children are enrolled in a school two streets away, is a different proposition entirely to someone who is casually interested and has three other suburbs on their list.
In this market I have some advantages that buyers may not realise. Our Ray White platform gives me instant visibility over a buyer’s inspection history across the network, how many properties they’ve visited, whether they’ve held contracts before, whether they’ve made offers elsewhere and at what point they walked away. That data, combined with nearly twenty years of open home conversations on this peninsula, gives me a picture of a buyer that goes well beyond what they tell me on the day.
“The buyer who has spent six months at our open homes is not the same as the buyer who showed up last Saturday for the first time.”
Because supply here is so consistently low, it’s genuinely common for a serious buyer to spend six months or more attending open homes before they find the right property. In that time I get to know them. I know what they passed on and why. I know what they stretched for and lost. I know whether they talk about a property in terms of how it feels or purely in terms of what it costs. All of that informs how I read their sincerity when it matters.
What this means if you’re selling
When I tell you a buyer is genuine, it’s not instinct or optimism. It’s based on a detailed picture built over time. And when I tell you a buyer is at their limit, that’s based on the same information.
The best results I deliver come from knowing the difference between those two things before anyone sits down to negotiate. That knowledge is one of the most valuable things I bring to a campaign, and it’s something no amount of online research gives a vendor working with an agent who doesn’t know the buyers in the room.
■ FROM THE ARCHIVES