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Geoff Smith

Co-founder & Director


Geoff Smith began his real estate career in 1987 and has been a lower north shore market leader since 1994. With his friend and colleague Richard Harding, Geoff established the business over 20 years ago in Mosman, today he guides a team of over 50 real estate professionals.

As Co-founder and Director, Geoff maintains a hands-on approach to each and every listing. He guides his team and takes charge of all creative, strategy and engagement of the prestige property market across the lower north shore. Geoff considers himself lucky to be appointed to sell an individual’s home. “I personally control the entire process from listing right through to settlement and beyond,” Geoff explains. Geoff works alongside some of the best in the business which enables him to capitalise on Ray White’s world class technology system and the Ray White Lower North Shore Group’s comprehensive database. He is in regular contact with potential buyers both locally and internationally, and has an in-depth understanding of their requirements. As proactive as Geoff is individually, he sees each sale as a team effort and never underestimates the value of those around him.

Authentic and relatable, Geoff’s straight talking approach is refreshing in the competitive world of real estate. He is excited about each listing opportunity and has built his business on the basis of recommendations and referrals. “My ultimate goal in every sale is to guarantee client satisfaction and that the experience inspires positive word of mouth. I genuinely feel privileged to be trusted to sell someone’s most valuable asset,” ensures Geoff. He continues, “I focus more on my client’s individual property goals and less on talking sale prices”.

A local resident with deep ongoing ties to Sydney’s Lower North Shore, Geoff’s enthusiasm in leading the lower north shores prestige property sales group is accentuated by the real relationships he enjoys with his clients and their families.

Notable Achievements

  • Total Value 2021 - $345M 
  • Highest House Price in Northwood
  • Highest House Price in Mosman
  • Second Highest House Price in Mosman
  • Highest House Price in Neutral Bay
  • Highest House Price in Palm Beach
  • Highest Apartment Price on the Lower North Shore
  • Highest Price Non Waterfront
  • Highest House Price in Wollstonecraft


  • 2021/2022 - Chairman's Elite Business Leader of Lower North Shore Group
  • 2021/2022 - Chairman's Elite
  • 2021 - Top 10 City Principals - Settled Commission - No. 2
  • 2021 - Top 5 Business Growth - Individual - No. 1
  • 2020/2021 - International Principal Settled Commission - No. 4
  • 2020/2021 - Chairman's Elite Business Leader of Ray White Lower North Shore Group
  • 2020/2021 - Chairman's Elite
  • 2019/2020 - Top Selling Principals - Settled Commission - No. 4
  • 2019/2020 - Chairman's Elite Business Leader of Ray White Lower North Shore Group
  • 2019/2020 - Chairman's Elite
  • And 8 earlier awards
In the market

Geoff's Listings